Her Childish Agendas

E4 Seven Deadly Sins ident

I looked at a lot of short films, music clips and even analyzed E4 idents and stings to get the vibe and familiarize myself with the idea of idents and stings. I looked at different art directors and the name Tim Brown and Christopher Hewitt has become my hero ever since. With my Fine art new-media background from last year, my passion was re-developed again. I began to learn how to use Final Cut Pro and it has definitely changed my definition of post-production moving image editing. The Spheres of fury was one of my favourite of the collaboration of the two directors, Hewitt and brown. The experience of making the ident working with the team, producing, directing and editing was very exciting even though I haven’t actually fully gone through the proper film production stages, it did give build me somewhat a strong pedestal foundation and I am therefore prepared to take it even further. After crits, stood on my grounds, I have failed to pitch for it, as it was not as narrative. However I do think that most of E4’s stings and idents are very abstract and open to interpretations. It is one of the characteristics of E4; I strongly disagree that the ident I produced for E4 should be narrative because I prefer it to be more odd and hopefully disturbing, having read about subliminal messages to be more prominent to viewers mind. Also to illustrate the most difficult task I had to for this brief was shortening the footage I had from two hours to 30 seconds.